Make sure you get the whole picture when planning... * Local events & dates (eg Santa’s arrival in local Shopping Centre, Xmas markets & festivals, school closures etc) *
Economic & Trading influencers (eg Brexit 🙈 & potential impact , annual market days, Cyber Trading dates etc )
* Last year’s performance including known ‘misses’ / revisit your notes & numbers day by day for that 6/7 wk period last year.
* Initial Trading stance including product refreshes / window change dates / provisional sale strategy / transitional & new product
* Competitor behavior. Any inside knowledge about promotional activity
Review key competitor activity from previous year also
Use an actual CALENDAR to plan out what you’d like to do and when. You’ll be surprised how effective visually & commercially this will help with your planning.
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