Can’t believe how fast things have opened up, and how quickly the new normal is now emerging.
Almost just as fast as the trauma of the lockdown.
Here’s a quick look at what the consumer looked for during those first weeks of containment.
✅ Initial ‘apocalypse reaction’ spend
✅ Comfort in working at home
✅ Comfort in living together at home
✅ Comfort in ourselves (Self-care)
✅ Relief from boredom
✅ Thoughtful gifting
As our fast ascent back to living as closely to the new normal as possible - continues...
It will be interesting to see where we spend next and how this translates across our local High Streets.
I’ll be watching with interest for sure.